Kim, Eugene. (2016). Amazon is doubling down on retail stores with plans to have up to 100 pop-up stores in US shopping malls. Retrieved from Business Insider. http://www.businessinsider.com/amazon-big-expansion-retail-pop-up-stores-2016-9/
This article was informative about Amazon planning to open over 100 pop-up stores in malls to accompany their brick and mortar book stores. These pop-ups are selling mostly their high tech products, such as the echo and kindle, giving the consumer the chance to pick up the product and take it home that day. The article noted that these pop-up “have emerged from the test phase with a goal to expand and grow”. Amazon currently is planning to have 30 pop-up stores by the end of this year and 100 in the next year. The Business Insider is a reliable source because it is a well-known by many experts. It was launched in 2007 by former top-ranked Wall Street analyst Henry Blodget and has become a popular source of business, tech, media and other industry information.This will help me in my digital forum because it talks about Amazon opening up stores which is an important point in all three of my blog posts. Amazon has taken the world by storm and influenced almost all aspects of the retail market. It helped in my Amazon Vs. World post when I spoke about amazon opening up many new stores around the world and also for the blog post about how brick and mortar stores are not all going out of style. Kopytoff, V. (2013). Meet the two retail giants that won’t let you buy online. Retrieved from Time Magazine. http://business.time.com/2013/12/02/meet-the-two-retail-giants-that-wont-let-you-buy-online-today/ This article was helpful in explains store that do not have an online presence and why they do not feel it is necessary for their company. It mainly noted Marshalls and Ross, that are two big name stores that do not have nor plan to hold an online site for retail sales. The author explains that although online retail is talked about like it plays a huge role in the market, it really only holds about 6% of online sale so some stores that are big enough to sustain themselves with the physical locations do not need websites. From the Time Magazine business section this is a reliable source. Written by Verne Kopytoff, who has been a senior editor at Fortune Magazine since 2014, he has a good sense of reliable information and presents it in a professional manner. This text will help in my knowledge for the issue because it demonstrates how stores are able to survive without being online. This will help the argument on the blog that brick and mortar stores are not a fad because they can survive as solely a store, as we see many times in our world today. Lam, Bourree. (2016). Why the big box stores survive. Retrieved from The Atlantic. http://www.theatlantic.com/business/archive/2016/05/big-box-future/482211/ This article was helpful in exploring why the big box stores survive in the retail industry while so many smaller brick and mortar stores are failing due to the surge of online retail. It notes that stores, such as Sports Authority and Best Buy have been closing down stores. But superstores and big box stores are still on an upward trend. The researchers believe this is because stores that compete directly with Amazon are not living up to the competition but general stores, Walmart, Costo, Sam’s Club, are all still doing the same, if not better than before Amazon. This helped me in my research because it explained that there are some products that customers want to buy in person, mainly including food. I was able to use this source in my argument for why brick and mortar will survive. The Atlantic is a reliable news source used by many people daily that works to deliver current news to society. Rigby, Darrell K. (2011). The future of shopping. Retrieved from the Harvard Business Review. https://hbr.org/2011/12/the-future-of-shopping This article by the Harvard Business Review was very interesting to read because it was very hypothetically looking into the future of shopping. It imagines what the next few year will look like with the advances of technology in retail. The article notes that about every 50 years there is a disruption that changes the course of the retail industry. Also it noted that big box have not shown great numbers online, where target and walmart online both hold only about 2% of total revenue. Lastly, it notes that the “retail experience” is something the authors believe will never end. There is no substitute for walking into a store and seeing a product with your own eyes before you purchase it. The Harvard Review is a reliable source because it is a scholarly journal published by Harvard University used to inform and improve the practice of management in a changing world.This article was helpful in expanding my understanding on where experts believe the retail industry will go. It worked along with my ideas for the Synergy blog post where online and retail locations work together in the future to create the best outcomes for both consumers and producers. Townsend, Tess. (2015). Many small businesses have little to no online presence. Retrieved from Inc. http://www.inc.com/tess-townsend/small-business-survey-godaddy-websites.html This article was interesting in explaining a survey that was conducted by GoDaddy found that well over half of very small businesses have no websites or Facebook pages. The statistics seem surprising until you consider that 39 percent of businesses surveyed globally and 46 percent in the U.S. consisted of only one person. Yet of the surveyed businesses that have websites, 83 percent said their online platforms gave them a competitive advantage over businesses without. Inc. is a popular magazine that many people use and read as a new source daily. The article also used a survey that passed all the conditions for a reliable survey. This was interesting for my research because it demonstrated that many small business don’t need an online presence to be successful. This helped me gain knowledge for the “21st Century Fad” blog post about how business can survive without an online presence. The survey was helpful in understanding small business and applying the general knowledge of this to all small businesses.
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